Scheduling Demos
Scheduling Demos
Scheduling Demos
Demo Brand Ambassadors will be contacted by the demo team 3-5 days prior to the assignment dates by call, text, or email to their assigned grocery partner location. Future dates will be notified 5-10 days in advance.
Demo Kits
Scheduling Demos
Scheduling Demos
Demo Kits will be assigned to the Brand Ambassadors and may be used for other Demos in the event the Brand Ambassadors are NOT available.
Demo Kit Check List
EQUIPMENT
- Chafing Dish
- Chair
- Cooler Bag
- Portable Table
- QR Display
- Splatter Guard
- Storage Box
- Stove
- Table Cloth
COOKWARE
- Culinary Kit
- Cutting Mat
- Frying Pan
- Sauce Pan w/ cover
- Steamer Pot
- Strainer Ladle
Marketing Collateral
- QR Magnet Giveaways
APPAREL
- Apron
- Cap
- Facemask
- Gloves
- Hairnet
DISPOSABLES
- Aluminum Foil
- Aluminum Tray
- Butane
- Cleaning Cloth
- Cooking Oil
- Sponge & Dish Doap
- Sterno Fuel Gel
- Tissue
- Toothpick
- Trash bag
- Water
- Wet wipes
Email demo@pampangafood.com for items missing or damaged to be replaced and/or disposable items that need to be replenished.
Please make sure you have enough disposable items for at least 4 demo days.
Demo Setup
Demo Store Placement
In Store Demo placement is pre-determined by the Demo Team; however, on-site adjustments should be coordinated with Store Management to align with current merchandising priorities and floor conditions.
Demo Layout
The demonstration table is strategically organized into three functional zones to maximize sensory appeal and consumer conversion. At the rear of the table, the Cooking Zone. Also at the rear is the Engagement Zone serves as the primary hand-off point, where bite-sized samples are presented. At the front is the Marketing & Acquisition Zone, featuring Prices and a "Hero" display of the retail packaging. To ensure an immediate sale, a cooler is positioned at side of the table, allowing customers to move directly from tasting the sample to placing an item into their shopping cart.
Featured Sampled Items
Ambassadors will be assigned items to demo
1. Longanisa (Filipino Sausages)
This is their most extensive category, offering regional variations of Filipino sausages.
Variations: Includes Vigan, Lucban, and Chorizo de Cebu (regular and spicy).
Flavor Profiles: Ranges from sweet Hamonado styles to garlicky and vinegar-infused varieties. They also offer skinless and pre-cooked versions for convenience.
A breakfast staple known for its signature sweet and savory marinade.
Items: Traditional Pork Tocino, a premium Pork Belly version, and alternative proteins like Chicken and Beef Tocino.
Items: Features traditional Beef Tapa, which consists of thinly sliced, marinated beef, essential for making "Tapsilog" (Beef, garlic rice, and egg).
A high-demand appetizer category perfect for parties or snacks.
Shanghai Style: Small, meat-heavy rolls available in Pork and Chicken.
Vegetable Style: Larger rolls filled with vegetables mixed with Pork, Chicken, or Beef.
Soft, white steamed buns with savory fillings.
Flavors: Available in Pork Asado (sweet-savory) and Chicken Bola-Bola (meatball style), typically sold in multi-packs.
Items: Savory Chicken Empanadas featuring a flaky crust and hearty filling, positioned as a convenient "grab-and-go" snack.
Brand: Marketed under the Mister Swift label.
Varieties: These are classic Filipino-style red hot dogs available in Jumbo, Mini, and Cheese-filled varieties.
Chicharon: Crispy pork rinds in several styles, including Regular, Vinegar, and Cracklin (with fat).
Spicy Miso Chicken: A specialty seasoned poultry item for quick meals.
Our In Store Products
Perform a visual site audit by capturing photos of PFC inventory and current price tags. Assemble a product sample kit featuring high-velocity and discounted SKUs to facilitate in-person demonstrations of our full on-shelf lineup.
Competitor Products
Take pictures of competitor SKUs alongside their respective retail price and any active promotional signage to benchmark Pampanga Food Company’s value proposition against current market alternatives. By recording these data points, the sales team can conduct an effective price-point analysis and identify opportunities to negotiate superior shelf "real estate" or adjust regional pricing strategies based on the current market landscape. Email images to demo@pampangafood.com.
Marketing / Communicating To Customers
1. The Hook: Engagement Before the Taste
You must interrupt the shopper’s "autopilot" mode without being aggressive.
- The Scent as a Siren: The aroma is your most effective communication tool.
The Non-Question Opening: Avoid asking, "Would you like a sample?" (It's too easy to say "no"). Instead, use a statement: "Good morning! We are featuring authentic Kapampangan Pork Belly today—it’s sweet, savory, and ready in minutes."
- Eye Contact & Proximity: Stand in front of or to the side of the table, not behind it. This removes the "barrier" between you and the customer.
2. The Communication: Selling the Story (The "Taste" Phase)
Once the customer has a sample in their hand, you have a 30-second window to communicate the brand value.
- The Flavor Profile: Describe the taste as they chew. "Notice the caramelization on the edges; that’s the traditional sugar and spice marinade we use in the Philippines."
- Highlight Convenience: Modern shoppers are busy. Emphasize that it is pre-marinated and pre-sliced. "This takes just 5-8 minutes in a pan—no prep work required."
- Suggest a Meal, Not Just a Meat: Move from the product to a solution. "This is perfect for a traditional Silog breakfast with garlic rice and an egg, or you can even use it for fusion tacos."
3. The Close: Converting Taste to Transaction
The goal is to move the product from your cooler into their cart before they walk away.
- Physical Hand-off: As they finish their sample, pick up a cold retail pack from the cooler and hold it out. People are socially conditioned to take what is handed to them.
- The "Scarcity" or "Incentive" Close: Offer the weekend only price. "2 packs for $10 if you’d like to take them home today. We’re actually moving through these very quickly this morning!"
- Direct to Product: If they hesitate, point to the items. "I have the original and the sweet flavors right here in the cooler so you don't have to walk back to the freezer section."
ServSafe Food Handler Certification
Pampanga Food Company require ALL Demo Brand Ambassadors workers to hold a ServSafe certificate.
ServSafe Online Course delivers food safety training to PFC Demo Brand Ambassadors. This will ensures the same food safety principles are delivered each and every time.
- Sections can be completed in approximately 10 minutes.
- Color photographs from the learners point of view helps reinforce food safety concepts
- Enhanced assessment can be taken at the completion of training to measure if employees have the minimum competency in food safety knowledge.
- Once the course has been purchased and launched, participants can select to take the course in English, Spanish, Simplified Chinese, Korean or Vietnamese.
Covers five key areas:
- Basic Food Safety
- Personal Hygiene
- Cross-Contamination & Allergens
- Time and Temperature
- Cleaning and Sanitation
The certification course is $11.99 and will be reimbursed by Pampanga Food Company.
Click Here to begin your ServSafe Online Course
