It’s been over 30 years ago since Rey and Coni Reyes pioneered the selling of original premium tocino, longaniza and other Filipino frozen food products made from homemade recipes. They understand that products formulated on superior quality, great taste and consistent flavor would find a ready and loyal market. That strategy worked as the products were immediately accepted and demand grew.
Today, the Pampanga Food Company (PFC) has become the leading producer of Filipino frozen food with banner products capturing over seventy percent of market share. PFC brand names – Pampanga, Cabalen, Mr Swifts and private labels – appear on stores throughout the United States even as far as Guam and Saipan, including U.S. Armed Forces commissaries in California, Washington and Virginia through various network of distributors in Los Angeles, San Francisco, New York, Chicago, Portland, Houston, Georgia, Seattle, and Hawaii.
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